Everyone loves the smell of freshly baked cookies, am I right? So, naturally, you would think that would be the best aroma to sell your home.
Turns out, that’s not the case.
Sense of smell is powerful. So powerful, in fact, that it can actually sway a homebuyer’s decision. That’s why homeowners are often coached to create pleasing aromas when potential buyers pay a visit. Of course, “pleasing” can mean different things to different people. Some people prefer the smell of potpourri or baked goods, but others can find these smells too distracting and they can actually dampen enthusiasm for a fast sale. So, what should you do?
Top 4 Scents For A Quick Sale
Research shows that complex scents can deter sales. They can affect cognitive functions in the same area of the brain involved in decision-making. Or in other words, they can distract people from the goal by subconsciously dedicating brain power to processing the scent. Instead, you should choose a light, clean, and neutral scent to help sell your home. These are the 4 best choices:
Vanilla makes rooms feel cozy and welcoming. Plus, it’s proven to be one of the most pleasing scents to the most people. Grab a flameless uplift candle in pure vanilla or a scent station to bring in the warm fragrance of vanilla beans.
#3. Pine or cedar
Pine and cedar are two fragrant trees and their single-note organic scents are more conducive to spending. They work especially well during the holidays and winter months.
The refreshing, familiar scent of scented herbs—like basil, rosemary, or thyme—can create a warm feeling in a home and help buyers feel welcome. Try instilling these scents in the kitchen by simmering a pot of water with fresh herbs.
Citrus fragrances—especially lemon and orange—smell fresh, clean, and are proven to be uplifting. These are the best scents to use to sell your home. Grab a TP air freshener in citrus slice to keep bathrooms smelling citrusy fresh. The long-lasting scent will travel around your halls and act as a catalyst for selling your home.
Scents That Make Sense
It’s important to remember these things when preparing your home to sell.
- Don’t mask smells with other smells.
When preparing a home for sale, you must first neutralize any sources of bad odor—think cooked food, pets, smoke, mold, dust, home appliances, etc. Trying to make these smells with other smells doesn’t work to anyone’s advantage.
- Go simple.
Complex smells, even if you think they’re pleasant, can be a distraction for potential buyers. They’re not there to process smells, they’re there to process the space. Simple, recognizable scents are most desirable to buyers.
- Think of your location.
Be sure to take a cue from your location when deciding which scent works best to sell your home. For example, a house in the woods might choose pine or cedar, while a beach home might opt for citrus or spice.
You want potential buyers to feel welcomed as soon as they walk into the house. You want the scent to be familiar and encourage revisiting, as it often takes several visits to make a decision. Don’t distract from the overall goal—selling—with over-the-top complex scents.
And after all this, if you’re still married to the idea of baking, skip the cookies and go with a simple-scented cinnamon bun.